Today’s trends in Incontinence Products are aimed at removing the traditional social stigmas that accompany adult incontinence. Although it is estimated that over 25 million American’s suffer from Urinary Incontinence, with as many as 4 in every 5 affected being women, social norms remain the biggest factor in the reporting and delayed treatment of incontinence. Most sufferers wait years before discussing any bladder control symptoms with their physician and even longer to begin using incontinence products.
Companies like Depend are making a concerted effort at breaking through the social stigmas that accompany incontinence by using a combination of network television advertising and celebrity endorsement to bring new and innovative incontinence products to market. Not just adult diapers, Depend is leading with products that more closely resemble protective underwear that are indistinguishable under everyday clothing. The Silhouette for Women from Depend was debuted on a commercial during the Oscar awards in 2011. Days of our Lives actress, Lisa Rinna, is stopped on the red carpet in the commercial and asked to try on a pair of Depend Silhouettes. As a champion for women’s positive self-image, Lisa’s product endorsement is aimed at raising awareness and showing women that something like the Silhouette can ensure confidence. Lisa’s effort simultaneously supports the non-profit organization, Dress for Success® Worldwide.
Men as well are stepping forward in support of new incontinence products that, also, can be worn like men’s briefs and help guys stay active after prostate surgery, which oftentimes, results in urinary incontinence. Football stars, Clay Matthews, Wess Welker and DeMarcus Ware all showed their support for the V Foundation for Cancer Research by trying on the Depend product, Real Fit for Men, an incontinence brief that looks, feels and fit like real underwear. The biggest change in the product is that it’s been designed more like underwear than a diaper. From the soft, cloth-like fabric to the finished waistband, the Real Fit for Men brief, is discrete and hardly looks different then regular underwear even when worn under more tailored cloths.
With more and more products like Silhouette for Women and Real Fit for Men hitting the market, those with incontinence are no longer restricted in their daily lives and activities by the bulky, uncomfortable adult diapers of the past. As the media and respected celebrities and professional athletes continue to endorse incontinence products we are sure to see even more developments and innovation.