MESA, Ariz. – July 24, 2008 – Internet superstore Allegro Medical today unveiled a $387,568 jet powered wheelchair illustrating that the sky is the limit when it comes to making your wheelchair “beautiful”. Probably not exactly what National Wheelchair Beautification Month founder Horace Knowles had in mind when he invented the July holiday, but Allegro considers its ‘Jet Chair’ beautiful nonetheless.
The image of the supercharged wheelchair, complete with jet engine, fat run-flat high pressure tires, a rear airfoil, windsock and curb feelers (for easy parking) is part of an advertising campaign to encourage savvy wheelchair users to “Pimp Their Ride”. The wheelchair is advertised for $387,568 — marked down from $755,000 — and is reported to go 0-300 mph in 4.2 seconds. A safety helmet and fire-retardant underwear are recommended.
“It looks like it belongs in a Batman movie. This tricked out wheelchair fit our concept so perfectly that we decided to have a little fun and advertise it in our electronic catalog and on our website,” says Sean Cramer, Allegro’s Vice President of Marketing. “The Jet Chair is getting a lot of laughs and attention, and one customer actually added it to his shopping cart and tried to buy it. A few people have called to ask if it is real. It’s not, by the way.”
Billed as a practical, general-purpose sub-sonic everyday wheelchair, perfectly at home in the Bonneville Salt Flats doing 400 mph or cruising to the market, it still may not be for everyone. If a wheelchair with a jet pack isn’t your thing, Allegro Medical has plenty of wheelchair alternatives and accessories. Most people start with a cup holder and work their way up. In addition to showcasing more than 115 different wheelchairs, the Allegro website offers 400+ wheelchair accessories, all designed to enhance the functionality, safety and overall look of an existing manual wheelchair or power chair. Anyone shopping at http://www.allegromedical.com can order online and have specialty products like beverage holders, colorful or flashing wheel casters, spinning spokes, cool backpacks, pouches and trays delivered directly to their home. The sky is the limit.
About Allegro Medical
Allegro Medical is a division of Allegro Enterprises, Inc., a privately-owned company based in Mesa, Arizona. Founded in 1996, and serving more than 1 million consumer and business customers, the Company is one of the largest and most technologically advanced independently owned suppliers of life enhancing products in the U.S.
Since launching the first ecommerce site in the medical equipment and home health care supplies industry in 1998, Allegro has expanded into Health & Fitness, Nutritional Dietary Supplements, Sexual Well-Being, Pain Relief, Emergency Preparation and Maternity/Baby. Visitors to www.allegromedical.com are offered a broad selection of thousands of brand name products searchable by Keyword, Category, Brand and Medical Condition.
vpaxton (at) AllegroMedical. com
480-990-8881, Ext. 110