Swine Flu Scare Pushes AllegroMedical.com to Record Highs

Sales of N95 Respirator Masks and Flu Protection Products Soar

MESA, Ariz. – April 28, 2009 – As swine flu threats and messages of prevention and protection swept the nation yesterday, tens of thousands of consumers and businesses flocked to 11-yr old medical supply superstore http://www.AllegroMedical.com seeking anti-viral personal protection products. The most popular products were the N95 Respirator Masks, which are reported to prevent the transmission of flu viruses. By day's end, mask revenue alone was $40,000 and company reporting dashboards were lit up with record breaking web sales revenues, phone sales, number of orders, site conversions and unique site visitors.

"We started noticing orders for the N95 respirator masks late on Sunday," said Allegro CEO Craig Hood, "and by Monday morning mask revenue alone had reached $20k. That's when we knew it was going to be a big day. We responded with site-wide banners, optimization, blogs, sales promotions and a special "Swine Flu" category for customers to quickly find masks, gloves, hand sanitizers and anti-viral disinfectants."

The Company reported that the massive number of visitors on the website essentially overloaded it to the point of shutting down for a few minutes around 4pm Pacific time.

Why the high volume? "People are trying to do the right thing by preparing for whatever may happen," said company spokesperson and co-owner Valerie Paxton. "We're hopeful that Allegro's products can provide some protection, prevention and peace of mind to those who can benefit most from these anti-viral products."

Today, AllegroMedical.com's brisk sales continued despite the "temporarily out of stock" condition of some of the N95 Respirator Masks. Paxton says, "Yesterday's run on masks revealed a major shortage of product from our suppliers, but we have more stock on its way so we're confident that we can cover the demand." The Company suggests that people hold onto their place in line rather than cancel their orders, as the shortage is widespread.

About Allegro Medical
Allegro Medical is a division of Allegro Enterprises, Inc., a privately-owned company based in Mesa, Arizona. Founded in 1996, and serving more than 1 million consumer and business customers, the Company is one of the largest and most technologically advanced independently owned suppliers of life enhancing products in the U.S.

Since launching the first ecommerce site in the medical equipment and home health care supplies industry in 1998, Allegro has expanded into Health & Fitness, Nutritional Dietary Supplements, Sexual Well-Being, Pain Relief, Emergency Preparation and Maternity/Baby. Visitors to http://www.allegromedical.com are offered a broad selection of thousands of brand name products searchable by Keyword, Category, Brand and Medical Condition.

Contact:

Valerie Paxton
vpaxton (at) AllegroMedical. com
480-990-8881, Ext. 110