Allegro Medical Aids Effort to Save Lives
Lifesaving Results of Automated External Defibrillators Prompts Proactive Nationwide Effort to Reduce Deaths from Cardiac Arrest


SCOTTSDALE, Ariz. – November, 2000— Leading medical supply company, Allegro Medical, today announced a strategic effort to accelerate the widespread use of automated external defibrillators (AEDs). 
The two companies will establish a co-branded shopping area for HalfthePlanet’s website users whereby visitors can shop from a selection of more than 7,000 medical products and home health care supplies.  Co-marketing programs will provide visitors with special discounts and offers to purchase products from Allegro Medical.
“We applaud’s drive to evolve their site and improve the user’s experience through the integration of a dedicated shopping channel.   Allegro’s extensive product offering combined with HalfthePlanet’s mission to offer practical products and services to the disability market which we both serve, will create a direct path to a more independent and active lifestyle for all people with disabilities,” said Allegro president and CEO, Craig Hood. 

The co-branded shopping area will provide prospective customers with the opportunity to shop for more than 7,000 name brand medical products in 26 product categories including ambulatory aids, diabetes care, diagnostic products, exercise therapy, hand cycles, incontinence, lift chairs, maternity care, ostomy, pediatric products, power scooters, skin care, urinary supplies and wheelchairs.  Visitors can shop by category or brand, configure their own wheelchairs and connect with an experienced sales executive at Allegro’s live online “Real Time Chat.”  Once ordered, products are delivered directly to the customer’s doorstep in a matter of days.

According to HalfthePlanet president and CEO, David Brenner, “We are proud to offer the disability community a vast array of products for daily living through a best-of-breed commerce company like Allegro Medical.  The alliance will provide HalfthePlanet visitors with a convenient one-stop solution to finding products necessary for enhancing the lives and day-to-day experiences faced by a community representing one half of the planet.”   

About Allegro

Established in 1996, Scottsdale, Arizona-based Allegro Medical is a leading online medical supplies and equipment store, offering more than 7,000 competitively priced name brand products to end-users, caregivers, health care professionals and medical facilities worldwide. Products are sold primarily via the Internet at, through electronic marketing and by phone at 1-800-861-3211.  The site is brimming with products to make people’s lives easier, more productive, more comfortable and more independent. features Real Time Chat, a ‘build-to-order’ configurator for wheelchairs and scooters, personalized home page, free e-catalog subscriptions and much more.  Allegro’s mission is to be the best place on the Web to purchase medical equipment and supplies.

About HalfthePlanet ( is the authoritative online source of reliable tools for independent living for the disability community.  The Company’s Internet portal allows the entire disability community access services and products, connect with peer support, and keep up with disability-related news and information all day every day.  Founded in 1999 by former Universal Studios Senior Vice President David Brenner, the Company seeks to break down the barriers to accessibility so that all people can live independent and fulfilling lives.  Investors in include Chase Capital Partners, Flatiron Partners, Richland Ventures and the New York City Investment Fund.