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Family-owned since 1975, ORLY has continued to create cutting-edge color, treatments, textures, and designs. Headquartered in Los Angeles, California, ORLY is all about innovation - from the conception of timeless nail looks such as the Original French Manicure to what’s new and next in nails. At ORLY, they never stop looking for the next big idea. By keeping on the heels of the latest trends, their talented team of color experts deliver the bright ideas, hot colors, and bold textures that fans love.